Anima Franklin Templeton Multi Credit Fund / Launch
Social media communication
There’s a new-born Fund in the landscape of Asset Management – Anima Franklin Templeton Multicredit, a fund born from the collaboration of two excellences in the financial world. For the new Anima product we drew inspiration from the company logo, a pictogram that looks like a cosmos. We wanted to amplify the idea by placing the Fund in a new “space – time” dimension: the cosmos is made up of the laws of gravity, precise formulae, infinite panoramas and a perfect balance of forces. It is here that the new Fund explores new solutions, in a new dimension made up of a specific vital energy: experience!
- ClientLegg Mason Franklin Templeton
- IndustryFinance
- ServicesSocial media coomunication kit
The communication campaign.
The campaign aims at consumers but with an eye to industry experts. The key concept was replicated according to a multi-format approach: a video hero, some short cuts, carousels and images, all contents mainly planned on LinkedIn and Google. A series of coordinated formats that leverage the concept of “investment universe” in which the new Fund exploits gravitational forces, orientates itself, observes the landscape, adapts the changes in space, moves in perfect balance with respect to the variables of the cosmos and finds a perfect place with a completely innovative approach and vision.
Creative Direction
Competition Analysis
Strategic drivers
Key visuals
Graphic Design
Copywriting
Motion graphic
Video hero
Carousels
Social media formats
A fund that stands out within the landscape of asset management.
A solution that can provide vital energy made up of experience and innovation.
A universe whose gravitational force attracts a flow of income and capital growth.
The video hero
Motion graphic animation.
1
month
1
Copywriter
1
Account executive
1
Art & Motion graphic designer