ADV CAMPAIGN

Disaronno VELVET 2020 Campaign

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THE CHALLENGE

Disaronno brand character is so unique and distinctive that every “new nuance” must be treated with extreme elegance and personality.

 

THE EXPERIENCE: #SMOOTH

How many times have we said: “Is it the right one?”. But there was still something we could improve, that’s how we reworked that sketch at least 20 times before we were satisfied!  Velvet was an important mission, that’s why it deserved all our attention, creativity, energy and time.

 

SMOOTH, FRESH, EXCLUSIVE.

Here comes Disaronno Velvet, the big news for summer 2020, a unique tasting experience enjoyed over ice. A new product, perfect for those who love creams with an intense aroma, incredibly smooth, Disaronno Velvet masterfully and harmoniously mixes the distinctive imprinting of classic Disaronno. The advertising campaign aims to reflect the gentle, fresh and harmonious notes of the product. An incredibly long dress releases “smooth waves of Velvet” to embrace the product. An extremely romantic context where the model represents the dynamic element of the scene: she breaks into the picture on an ethereal swing.

A MODEL, A SWING AND THE LONGEST DRESS EVER!

We wanted to create something precious: all the values ​​of the Brand had to dance in that key visual to the rhythm of smooth notes. The idea wants to combine two main concepts: "lightness" and "premiumness". The swing represents the vitality of the new Disaronno Velvet that breaks into the scene with its unmistakable Italian character. The maxi and soft dress evokes the elegant and smooth taste and the ethereal atmosphere takes us to Italy.

HOW TO MAKE IT HAPPEN?

Getting the desired result was not easy: how to make those waves soft, true, velvety? A soft tissue had to become almost liquid! The best solution was to merge photographic shot and 3d computer graphics. It was an ambitious set up developed thanks to the collaboration of the Photographer Davide Bellocchio.

The Adv Campaign was planned since 26th April starting on Social Networks and will surprise us throughout 2020 with its notes inspired by the white color.

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