PRODUCT IDENTITY

Disaronno FIZZ Identity

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THE CHALLENGE

Communicating a new cocktail dedicated to the “World of Brunch”, this is the mission we are called to turn into reality! A young and sunny cocktail that wants to be dressed in witty notes, very far from the classic cocktails by night we are used to…

 

THE EXPERIENCE: #FIZZY

A world made of fizzy soda bubbles and lemon juice for a refreshing and thirst-quenching cocktail: this is DISARONNO FIZZ. And that’s how we rely on these youthful and witty notes to imagine and create the new Disaronno FIZZ identity, A fresh, young, dynamic cocktail that responds to the light flavors of Brunch. “POP UP your Brunch” is the Campaign Title which acts “as a catchphrase” through the various communication materials: on/off trade, packaging, web. Disaronno FIZZ turns up like magic and with its POP character makes your Brunch possible and easy. With this project we can definitely say: “Having fun while working is always an added value in life!”.

 

POP UP YOUR BRUNCH!

An explosive, new and unexpected cocktail was born! It's Disaronno Fizz, a mix of Soda, Lemon and Disaronno. POP UP YOUR BRUNCH is the call for the new experience that places the cocktail in a precise moment of the day. The cocktail itself is protagonist of the scene: it kicks off the movement of the elements that "pop up" jumping vertically. Everything originates from the glass, just as when an idea pops into the mind! A graphic illustration fills the space on top and around the glass showing a mix of liquid, ingredients, bartender tools and bubbles.

THE VALUE ADDED PACKAGING

We definitely didn't want to design a common box, it had to tell a story! The recipe, fundamental element of the cocktail, had to be clear and funny and to be part of the storytelling. The box has been studied all-around with an illustration that evolves around it: starting from the glass the liquid explodes upwards. The flow embraces the box showing the elements of the bartender, ingredients and steps of the recipe.

AN IDEA EASILY DECLINABLE ON SOCIAL MEDIA.

The more elements you have, the easier it will be to build interesting and enjoyable animations. And this is the case! We have realized a set of quick and playful animations that can be used for social media and much more.

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