SOCIAL VIDEO FORMAT

DISARONNO. INNOVATION JOURNEY 2019

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THE CHALLENGE

Creating a multi-episode format to narrate, at the same time, the innovative and versatile soul of the well-known Italian spirit Disaronno through its unmistakable identity worldwide.  

THE EXPERIENCE: #OVERWHELMING

For us 2017 marks the beginning o fan extraordinary and compelling collaboration with Disaronno. Together we bring to life The Mixing Star Innovation Journey, a branded video content aimed to give an original and inspirational showcase to the next generation of mixologists around the world through their passion, their determination, their creativity. A format that we have developed blending our love for storytelling with the power of photography, capturing, at the same time, three shades of the story: the life experiences of the main protagonists, the location where their cocktail culture is rising and the kaleidoscopic nature of Disaronno. Our main focus has been taking a human picture of different cities as Milan, London, Barcelona, Athens, New York, Tokyo, Taipei and Shangai, in both an iconic and emotional way. The result: a series of engaging and breathtaking episodes focused on the beauty of cultural diversity with the original touch of a spirit loved all over the world.

ABOUT 10.000 KILOMETERS AWAY!

Thanks to past editions of Mixing Star we had already experienced what filming abroad meant. Well, now we can say: filming in Tokyo, Shanghai and Taipei is a whole other story! We found us catapulted into a world in which anything is possible, ordered by different rules. It was very exciting to learn step by step how to organize a production so far from Milan. For the new 2019 Edition of the project we have planned 3 oriental key cities as set of the new Episodes: we had already told about European cocktail making culture in 2017 and in 2018 we explored the fascinating mixology in NY, it was time to go further and approach new cultures.

TOKYO

SHANGHAI

TAIPEI

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