
Panini Disney / Topolino Adv campaign
TVC - RADIO - OOH - MAGAZINE - TOUCH POINTS
Are you ready to enter one of the most iconic houses in the world? After last year’s success of Scrooge McDuck’s Money Bin, Topolino introduces a new collector’s gadget – DonaldDuck’s House – and entrusted us with the project’s cross-media communication campaign. Three full floors, including a basement with the masked Duck’s secret, a garage and an openable sunroof, for a gadget that can be built together with Mickey Mouse thanks to the Panini Disney March issues. A specific multimedia advertising campaign that includes TV, radio, press, trade and digital.
- ClientPanini Disney
- IndustryTOYS
- ServicesTVC, RADIO, MAGAZINE, OOH & DIGITAL OOH, NEWSAGENT'S, TOUCH POINTS

Life - size ducks have appeared on the façades of buildings in Milan and stations in Rome.
The OOH campaign fully shows its disruptive nature taking advantage of the house-shaped digital means. Donald Duck’s house is showcased through a section of its interior so that the display becomes an x-ray of the building itself and of its apartments. It literally seems as if you can see the three floors of the house through its walls and the ducks going about their daily activities! The idea combines functionality and engagement
Target audience understanding
Creative marketing strategy
Creative direction
Creativity
Talent Casting
Production & Delivery
Creativity
Production
Delivery
Creativity
Design & Graphics
Creativity
Production
On air delivery
Creativity
Design & graphics
Press planning on TV Sorrisi e Canzoni, Donna Moderna, Di Più, Chi, Internazionale Kids, Focus Junior. Posters and Maxiposters at newsagents. Maxi led walls in Milan and Rome.
2
months
2
Art directors
1
Copy
1
Graphic designer