
Panini Disney / Topolino Adv campaign
TVC - RADIO
TOPOLINO offers so many new stories! With this edition, we celebrate the adventures of20,000 Leagues Under the Sea, a collection full of characters and a special collectible gift:the Nautilus. How to showcase all this wonder in just 30 seconds? How to capture the attention of younger and older readers? “Living the Nautilus experience”-this is the key concept of the TV Commercial, a journey through the stories of TOPOLINO like real explorers. The Nautilus becomes the vehicle to explore the magical world of TOPOLINO, we only discover that it is the new gift that comes with the comic at the end. The radio ad, which is 30 seconds long, is thought up for a more adult audience: a short dialogue between a child and his dad that reminds us that “dreaming has no age”. Are you ready? You are the explorer!
- ClientPanini Disney
- IndustryTOYS
- ServicesTVC, RADIO

...THE explorer!
Right from the first frame, we wanted the commercial to invite the young audience to an experience. Topolino stories are not just comics, they educate and teach while entertaining the reader. This is why we wanted to invite the audience to experience each story as protagonists, jumping among the frames, diving into fantastic words and exploring each frame as if it were an unexplored land. Here are some frames for the storyboard.
Target audience understanding
Creative marketing strategy
Creative direction
Creativity
Production
Delivery
Creativity
Talent casting
Production & Delivery
Who does not know the famous submarine from 20,000 Leagues Under the Sea?
2
months
2
Art directors
1
Copy
1
Graphic designer
