Roche. The rare diseases.
Bringing life to an immersive communication experience that gives body and soul to the commitment of Roche’s research in the field of rare diseases.
THE EXPERIENCE: #TOUCHING
This project has deeply tied us to Roche to which we say thank you for giving us the chance to explore, with a video, the wide ocean of rare diseases. This is why we wanted to tell the company’s commitment to SMA research by imaging the ocean of rare disease as a deep blue sea, where a light scans every inch of the abyss to find a precious care, seen as pearls hatched at the right time.