
ILLVA Saronno / Share the Counter
Portfolio social media strategy
It’s a bit like having a rock soul, an elegant person and a typical eccentric personality sit at the same table. This is how “Share the counter” was born, from the will to have the three Illva Saronno star brands, all boasting opposite characteristics, coexist within a single digital process.The idea is based on the concept of ecosystem, a place where all the elements that inhabit it coexist in a balanced, harmonious manner. So, what is the most suitable ecosystem for the 3 liqueur brands with such diverse personalities? A bar counter! This is where the brands meet, share moments, experiences, news, cocktails… This is where theBrands can be appreciated by both Consumers and Bartenders.Let’s find out how!
- ClientIllva Saronno
- IndustryBeverage / Spirits
- ServicesSocial media strategy, Branded contents, Identity

A never - ending counter...
“Share the counter” is born with 3 Brands – Disaronno, Tia Maria and The Busker -but it was created to welcome a countless number of new guests and become a smart solution for an extendible portfolio. Each counter portion takes on the identity of the Brand and each accessory and graphic element is studied asa sequel of the nearby Brand. A great family where each component has its distinct character yet where all members are perfectly in sync with one another.
Target audience understanding
Creative strategy
Content strategy
Creative direction
SM Kit units
Branded Content study
Special SM contents & copywriting
Editorial planning
Graphic design
Video production
Graphic animation
The Busker’s counter part presents its own special content:“Unboxing”
Some of the TOP bartenders sit at the counter for Disaronno in a comparison of the secrets of international mixology.
Tia Maria welcomes “Guess the cocktail. Guess the city”.
1
year
1 + 1
Strategist + Creative director
1 + 1
Eng copy + Art director
1
motion graphic designer