
Disaronno / Ready to Drink cocktails
Product branding.
Have you ever heard of “RTD” cocktails? They are “Ready to Drink” cocktails, ready to be opened and enjoyed wherever you are!RTD sales have increased considerably over the past few years, making this new interpretation of cocktail consumption literally explode. Among the many options of cans available, we work for Disaronno on the Brand Image and communication kit of the Disaronno Sour, Mule and Fizz range: 3 cocktails with a colorful original packaging perfect for the young consumer public. Are you ready?
- ClientIllva Saronno
- IndustryBeverage / Spirits
- ServicesProduct Brand Identity, Communication Tool Kit, Packaging, Social media contents, Video animations

Of course! And we cannot wait for you to tell us that these cans keep their promises.
The launch of DSO ready to drink focuses on the originality of the product that, being the child of a Brand that has always made originality one of its strong points, promises a truly excellent content. If the question is “will they be just as those made in bars?” you can rest easy, as these Ready cocktails will surprise you! If you’re used to imagining a classic glass with ice cubes and perfectly garnished to welcome a mix skilfully prepared by a bartender, the time has come to review your stereotypes: we have imagined quite the opposite for Disaronno RTD 🙂
Target audience understanding
Creative marketing strategy
Creative direction
Photoshooting
Video branded contents
Applications and social media declinations
Packaging study
Main Key visual
Range launch campaign
Illustration
Graphic design
Ready to Drink. Ready to be Enjoyed.
2
months
1
Creative director
1
Account executive
1
Illustrator, Art




Our first concept studies
