
The Busker / Busk it!
Communication Tool Kit
Inspired by the truly Irish and authentic character of the wanderer, we have created a set of communication materials for the newly-born The Busker Irish Whiskey. The common thread that all materials share is the spirit of a Whiskey born in Royal Oak, Ireland, which finds its place in the world, boldly and truly communicating the uniqueness of the brand and of its range: with three different notes of smoothness, The Blend – Triple Cask Triple Smooth stands out due to its exceptional quality and richness. All materials tell the story of The Busker’s journey around the world starting from Ireland.
The off-trade tools reflect the typical style of shipping, which is also highly textured. This is why, for example, secondary visibility elements such as Free-Standing Display Units are made of thick, multilayer cardboard and crowners are three-dimensional thanks to “pop-up” bottles that stick out from the background, which is also made of tobacco-coloured cardboard.
On-trade tools also draw inspiration from the world of shipping. However, in this case, they are inspired by the pallets and wooden boxes used for overseas shipments.
- ClientRoyal Oak Distillery
- IndustryBeverage / Spirits
- ServicesOn/Off Communication Tool Kit, Value Added Packaging, Gift Packaging, Icon set, Key visuals, Photo shooting, Merchandising, Social media contents and digital special projects

A traditional Irish Whiskey experience.
In the “Blend- Triple Cask Triple Smooth” version as well as in the “Single Collection the Key Visual focuses attention on the product, which becomes the center of the composition. Bright colours enhance the interplay of contrasts with tobacco-coloured cardboard in the background. The four products in The Busker range have a dedicated Icon Set, customised with different icons and colours. Each The Busker brings with it its own uniqueness, which is found in its ingredients, in the methods of distillation, in the casks where the Whiskey ages and is refined, and in the final taste.
Creative Direction
Competition Analysis
Strategic drivers
Key visual
on-Trade comm tools
off-Trade comm tools
Value Added Packaging
Gift Packaging
Merchandising
Barrels design
Photo
Influencer mktg proj
Dedicated contents
Interactive Master Class
Join the #BuskIt movement!
Shipped from Ireland to bars all over the world.
Merchandising The Busker set!
Be bold or bust!
Sweatshirt & T-shirt


Portable Bartender Tool box

The Branded Barrel

Social media special project
The Busker Unbox me! When creativity can count on the Influencer Marketing power.
2
months
1
Creative director
1
Account executive
2
Art / Graphic designer