TV SPOT

Topolino Disney

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THE CHALLENGE

How many new stories TOPOLINO offers! An edition that celebrates the adventures of 20,000 Leagues Under the Sea, a collection full of characters and a special collectible gift: the Nautilus. How to tell all this wonder in just 3o seconds? How to capture the attention of young and old readers?

THE EXPERIENCE: #IMMERSIVE

Live and experience, this is the key concept of the TV Spot: a journey through the stories of TOPOLINO like real explorers. The Nautilus becomes the vehicle to explore the magical world of TOPOLINO, only at the end we’ll discover it is the new gift that comes with the comic. The radio adv, 30 seconds long, is thought for a more adult audience, through a short dialogue between a child and his dad it reminds that “dreaming has no age”. Are you ready? You are the explorer!

YOU'RE THE EXPLORER!

From the first frame we wanted the spot to invite the young audience to have an experience. Topolino stories are not simple comics, they educate and teach while having fun the reader. This is why we wanted to invite the audience to experience each story as a protagonist, jumping among frames, diving in fantastic words and exploring each frame as if it were an unexplored land. Here some frames for the storyboard.

WHO WANTS TO BOARD THE NAUTILUS?

The special gift for this Topolino edition is a collectible Nautilus. Who does not know the famous submarine of 20,000 Leagues Under the Sea? We had the honor to reproduce the toy with 3D computer graphics. It will bring us to discover unexplored seabeds and the fantastic protagonists of the stories.

FROM FANTASY TO REALITY, IN A BLINK OF AN EYE.

It was very funny to set up an "explorer-child's room". We wanted a testimonial that was as natural, spontaneous and expressive as possible. This was very important because the comic's actions were closely related to the child's facial reactions.

Tv spot & Radio

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