
Disaronno / Velvet launch
Adv
The Disaronno brand character is so unique and distinctive that every “new nuance” must be treated with extreme elegance and personality. This is where Disaronno Velvet stems from – the big news for summer 2020 and a unique tasting experience to be enjoyed over ice. A new product, perfect for those who love creams with an intense aroma, and incredibly smooth, Disaronno Velvet masterfully and harmoniously mixes the distinctive imprinting of classic Disaronno. The advertising campaign aims to reflect the gentle, fresh and harmonious notes of the product.
- ClientIllva Saronno
- IndustryBeverage / Spirits
- ServicesAdv Campaign

Smooth, fresh, exclusive.
An incredibly long dress releases “smooth waves of Velvet” that embrace the product. An extremely romantic context where the model represents the dynamic element of the scene: she bursts onto the picture on an ethereal swing.We wanted to create something precious: all the values of the Brand had to dance within the key visual to the rhythm of smooth notes. The idea wants to combine two main concepts: “lightness” and “premiumness”. The swing represents the vitality of the new Disaronno Velvet that bursts onto the scene with its unmistakable Italian character. The soft billowy maxi-dress evokes the elegant and smooth taste, and the ethereal atmosphere takes us to Italy.
Target audience understanding
Creative strategy
Creative direction
Declinations study
Copywriting
Key visual study
Final image
Animations
The longest and the creamiest dress ever.
2
months
1
Creative director
1
Art director
1
Copy
In store and Outdoor declinations
