An incredibly long dress releases “smooth waves of Velvet” that embrace the product. An extremely romantic context where the model represents the dynamic element of the scene: she bursts onto the picture on an ethereal swing.We wanted to create something precious: all the values of the Brand had to dance within the key visual to the rhythm of smooth notes. The idea wants to combine two main concepts: “lightness” and “premiumness”. The swing represents the vitality of the new Disaronno Velvet that bursts onto the scene with its unmistakable Italian character. The soft billowy maxi-dress evokes the elegant and smooth taste, and the ethereal atmosphere takes us to Italy.